Vision, Mission & Values


We aim to generate open source healthcare, which can be easily crowd sourced by one and all.


It is our mission to increase the penetration & reach of healthcare by modernising sales, distribution, purchases, marketing, business development processes & channels & partnerships for health. aspires to assemble a collaborative healthcare ecosystem where healthcare resources are utilised to their optimum capacity. We want to empower the network of healthcare, promoting integration among professionals.



We believe in incorporating all aspects of healthcare. From modern system to traditional system, from physical healthcare to virtual healthcare to mental healthcare, from urban healthcare to rural healthcare, we are an equal opportunities’ marketplace. Our aim is to connect them to each other to form an interconnected network of healthcare, which is efficient for the stakeholder all the way down to the patient.

Unorthodox is an original concept where we aspire to bridge the gap in healthcare delivery. We are always finding out ways to improve the communication gap, which exists between all players in healthcare


Being genuine and transparent, both to ourselves and to our clients is of paramount importance. believes in full disclosure, all the trades happening on will have unbiased comprehensive information about the products/services on the platform.


We believe in being curious 24×7. We are always looking for ways to improve, to drive change in the perceptions of the society about healthcare.

Passion employees’ have a desire and determination to improve the healthcare scenario in India. We are a group of passionate people who want to see a healthier India.